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Ford says it won't sell your driving data. Check your own car

Ford has pledged never to sell customer driving data to data brokers, the companies that buy and resell personal information. It says owners will be able to adjust how much data they share.

Why it matters

Connected cars send telematics, meaning location and driving-behavior data, back to the automaker. Other carmakers have faced legal and regulatory trouble for sharing it with brokers without permission. Ford's pledge is a promise, not a verified result, and its controls aren't described in detail yet. This is consumer privacy more than a work tool, so it sits at the edge of Byte's usual focus.

Byte's take

Worth five minutes if you drive any connected car, since the settings check applies to every brand. Ford owners should wait to see the actual controls before treating the promise as protection.

Your moveOpen your automaker's app or your car's settings and look for data-sharing or connected-services options. If you drive a Ford, watch for the new controls the company says are coming.

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